diff --git a/app/actions/definitions/collections.tsx b/app/actions/definitions/collections.tsx
index 8efabd190..accc602c4 100644
--- a/app/actions/definitions/collections.tsx
+++ b/app/actions/definitions/collections.tsx
@@ -23,6 +23,7 @@ const ColorCollectionIcon = ({ collection }: { collection: Collection }) => {
 
 export const openCollection = createAction({
   name: ({ t }) => t("Open collection"),
+  analyticsName: "Open collection",
   section: CollectionSection,
   shortcut: ["o", "c"],
   icon: <CollectionIcon />,
@@ -42,6 +43,7 @@ export const openCollection = createAction({
 
 export const createCollection = createAction({
   name: ({ t }) => t("New collection"),
+  analyticsName: "New collection",
   section: CollectionSection,
   icon: <PlusIcon />,
   keywords: "create",
@@ -60,6 +62,7 @@ export const createCollection = createAction({
 export const editCollection = createAction({
   name: ({ t, isContextMenu }) =>
     isContextMenu ? `${t("Edit")}…` : t("Edit collection"),
+  analyticsName: "Edit collection",
   section: CollectionSection,
   icon: <EditIcon />,
   visible: ({ stores, activeCollectionId }) =>
@@ -85,6 +88,7 @@ export const editCollection = createAction({
 export const editCollectionPermissions = createAction({
   name: ({ t, isContextMenu }) =>
     isContextMenu ? `${t("Permissions")}…` : t("Collection permissions"),
+  analyticsName: "Collection permissions",
   section: CollectionSection,
   icon: <PadlockIcon />,
   visible: ({ stores, activeCollectionId }) =>
@@ -104,6 +108,7 @@ export const editCollectionPermissions = createAction({
 
 export const starCollection = createAction({
   name: ({ t }) => t("Star"),
+  analyticsName: "Star collection",
   section: CollectionSection,
   icon: <StarredIcon />,
   keywords: "favorite bookmark",
@@ -129,6 +134,7 @@ export const starCollection = createAction({
 
 export const unstarCollection = createAction({
   name: ({ t }) => t("Unstar"),
+  analyticsName: "Unstar collection",
   section: CollectionSection,
   icon: <UnstarredIcon />,
   keywords: "unfavorite unbookmark",
diff --git a/app/actions/definitions/documents.tsx b/app/actions/definitions/documents.tsx
index ba9b0a3dd..78dd82bbf 100644
--- a/app/actions/definitions/documents.tsx
+++ b/app/actions/definitions/documents.tsx
@@ -45,6 +45,7 @@ import {
 
 export const openDocument = createAction({
   name: ({ t }) => t("Open document"),
+  analyticsName: "Open document",
   section: DocumentSection,
   shortcut: ["o", "d"],
   keywords: "go to",
@@ -69,6 +70,7 @@ export const openDocument = createAction({
 
 export const createDocument = createAction({
   name: ({ t }) => t("New document"),
+  analyticsName: "New document",
   section: DocumentSection,
   icon: <NewDocumentIcon />,
   keywords: "create",
@@ -82,6 +84,7 @@ export const createDocument = createAction({
 
 export const starDocument = createAction({
   name: ({ t }) => t("Star"),
+  analyticsName: "Star document",
   section: DocumentSection,
   icon: <StarredIcon />,
   keywords: "favorite bookmark",
@@ -106,6 +109,7 @@ export const starDocument = createAction({
 
 export const unstarDocument = createAction({
   name: ({ t }) => t("Unstar"),
+  analyticsName: "Unstar document",
   section: DocumentSection,
   icon: <UnstarredIcon />,
   keywords: "unfavorite unbookmark",
@@ -131,6 +135,7 @@ export const unstarDocument = createAction({
 
 export const publishDocument = createAction({
   name: ({ t }) => t("Publish"),
+  analyticsName: "Publish document",
   section: DocumentSection,
   icon: <PublishIcon />,
   visible: ({ activeDocumentId, stores }) => {
@@ -171,6 +176,7 @@ export const publishDocument = createAction({
 
 export const unpublishDocument = createAction({
   name: ({ t }) => t("Unpublish"),
+  analyticsName: "Unpublish document",
   section: DocumentSection,
   icon: <UnpublishIcon />,
   visible: ({ activeDocumentId, stores }) => {
@@ -196,6 +202,7 @@ export const unpublishDocument = createAction({
 
 export const subscribeDocument = createAction({
   name: ({ t }) => t("Subscribe"),
+  analyticsName: "Subscribe to document",
   section: DocumentSection,
   icon: <SubscribeIcon />,
   visible: ({ activeDocumentId, stores }) => {
@@ -227,6 +234,7 @@ export const subscribeDocument = createAction({
 
 export const unsubscribeDocument = createAction({
   name: ({ t }) => t("Unsubscribe"),
+  analyticsName: "Unsubscribe from document",
   section: DocumentSection,
   icon: <UnsubscribeIcon />,
   visible: ({ activeDocumentId, stores }) => {
@@ -258,6 +266,7 @@ export const unsubscribeDocument = createAction({
 
 export const downloadDocumentAsHTML = createAction({
   name: ({ t }) => t("HTML"),
+  analyticsName: "Download document as HTML",
   section: DocumentSection,
   keywords: "html export",
   icon: <DownloadIcon />,
@@ -276,6 +285,7 @@ export const downloadDocumentAsHTML = createAction({
 
 export const downloadDocumentAsPDF = createAction({
   name: ({ t }) => t("PDF"),
+  analyticsName: "Download document as PDF",
   section: DocumentSection,
   keywords: "export",
   icon: <DownloadIcon />,
@@ -303,6 +313,7 @@ export const downloadDocumentAsPDF = createAction({
 
 export const downloadDocumentAsMarkdown = createAction({
   name: ({ t }) => t("Markdown"),
+  analyticsName: "Download document as Markdown",
   section: DocumentSection,
   keywords: "md markdown export",
   icon: <DownloadIcon />,
@@ -322,6 +333,7 @@ export const downloadDocumentAsMarkdown = createAction({
 export const downloadDocument = createAction({
   name: ({ t, isContextMenu }) =>
     isContextMenu ? t("Download") : t("Download document"),
+  analyticsName: "Download document",
   section: DocumentSection,
   icon: <DownloadIcon />,
   keywords: "export",
@@ -335,6 +347,7 @@ export const downloadDocument = createAction({
 export const duplicateDocument = createAction({
   name: ({ t, isContextMenu }) =>
     isContextMenu ? t("Duplicate") : t("Duplicate document"),
+  analyticsName: "Duplicate document",
   section: DocumentSection,
   icon: <DuplicateIcon />,
   keywords: "copy",
@@ -371,7 +384,7 @@ export const pinDocumentToCollection = createAction({
       collectionName,
     });
   },
-
+  analyticsName: "Pin document to collection",
   section: DocumentSection,
   icon: <PinIcon />,
   iconInContextMenu: false,
@@ -407,6 +420,7 @@ export const pinDocumentToCollection = createAction({
  */
 export const pinDocumentToHome = createAction({
   name: ({ t }) => t("Pin to home"),
+  analyticsName: "Pin document to home",
   section: DocumentSection,
   icon: <PinIcon />,
   iconInContextMenu: false,
@@ -438,6 +452,7 @@ export const pinDocumentToHome = createAction({
 
 export const pinDocument = createAction({
   name: ({ t }) => t("Pin"),
+  analyticsName: "Pin document",
   section: DocumentSection,
   icon: <PinIcon />,
   children: [pinDocumentToCollection, pinDocumentToHome],
@@ -446,6 +461,7 @@ export const pinDocument = createAction({
 export const printDocument = createAction({
   name: ({ t, isContextMenu }) =>
     isContextMenu ? t("Print") : t("Print document"),
+  analyticsName: "Print document",
   section: DocumentSection,
   icon: <PrintIcon />,
   visible: ({ activeDocumentId }) => !!(activeDocumentId && window.print),
@@ -456,6 +472,7 @@ export const printDocument = createAction({
 
 export const importDocument = createAction({
   name: ({ t }) => t("Import document"),
+  analyticsName: "Import document",
   section: DocumentSection,
   icon: <ImportIcon />,
   keywords: "upload",
@@ -504,6 +521,7 @@ export const importDocument = createAction({
 
 export const createTemplate = createAction({
   name: ({ t }) => t("Templatize"),
+  analyticsName: "Templatize document",
   section: DocumentSection,
   icon: <ShapesIcon />,
   keywords: "new create template",
@@ -536,8 +554,9 @@ export const createTemplate = createAction({
 
 export const openRandomDocument = createAction({
   id: "random",
-  section: DocumentSection,
   name: ({ t }) => t(`Open random document`),
+  analyticsName: "Open random document",
+  section: DocumentSection,
   icon: <ShuffleIcon />,
   perform: ({ stores, activeDocumentId }) => {
     const documentPaths = stores.collections.pathsToDocuments.filter(
@@ -555,9 +574,10 @@ export const openRandomDocument = createAction({
 export const searchDocumentsForQuery = (searchQuery: string) =>
   createAction({
     id: "search",
-    section: DocumentSection,
     name: ({ t }) =>
       t(`Search documents for "{{searchQuery}}"`, { searchQuery }),
+    analyticsName: "Search documents",
+    section: DocumentSection,
     icon: <SearchIcon />,
     perform: () => history.push(searchPath(searchQuery)),
     visible: ({ location }) => location.pathname !== searchPath(),
@@ -565,6 +585,7 @@ export const searchDocumentsForQuery = (searchQuery: string) =>
 
 export const moveDocument = createAction({
   name: ({ t }) => t("Move"),
+  analyticsName: "Move document",
   section: DocumentSection,
   icon: <MoveIcon />,
   visible: ({ activeDocumentId, stores }) => {
@@ -593,6 +614,7 @@ export const moveDocument = createAction({
 
 export const archiveDocument = createAction({
   name: ({ t }) => t("Archive"),
+  analyticsName: "Archive document",
   section: DocumentSection,
   icon: <ArchiveIcon />,
   visible: ({ activeDocumentId, stores }) => {
@@ -618,6 +640,7 @@ export const archiveDocument = createAction({
 
 export const deleteDocument = createAction({
   name: ({ t }) => t("Delete"),
+  analyticsName: "Delete document",
   section: DocumentSection,
   icon: <TrashIcon />,
   dangerous: true,
@@ -652,6 +675,7 @@ export const deleteDocument = createAction({
 
 export const permanentlyDeleteDocument = createAction({
   name: ({ t }) => t("Permanently delete"),
+  analyticsName: "Permanently delete document",
   section: DocumentSection,
   icon: <CrossIcon />,
   dangerous: true,
@@ -686,6 +710,7 @@ export const permanentlyDeleteDocument = createAction({
 
 export const openDocumentHistory = createAction({
   name: ({ t }) => t("History"),
+  analyticsName: "Open document history",
   section: DocumentSection,
   icon: <HistoryIcon />,
   visible: ({ activeDocumentId, stores }) => {
@@ -706,6 +731,7 @@ export const openDocumentHistory = createAction({
 
 export const openDocumentInsights = createAction({
   name: ({ t }) => t("Insights"),
+  analyticsName: "Open document insights",
   section: DocumentSection,
   icon: <LightBulbIcon />,
   visible: ({ activeDocumentId, stores }) => {
diff --git a/app/actions/definitions/navigation.tsx b/app/actions/definitions/navigation.tsx
index a14ad3240..4c7d85bdf 100644
--- a/app/actions/definitions/navigation.tsx
+++ b/app/actions/definitions/navigation.tsx
@@ -43,6 +43,7 @@ import {
 
 export const navigateToHome = createAction({
   name: ({ t }) => t("Home"),
+  analyticsName: "Navigate to home",
   section: NavigationSection,
   shortcut: ["d"],
   icon: <HomeIcon />,
@@ -54,12 +55,14 @@ export const navigateToRecentSearchQuery = (searchQuery: SearchQuery) =>
   createAction({
     section: RecentSearchesSection,
     name: searchQuery.query,
+    analyticsName: "Navigate to recent search query",
     icon: <SearchIcon />,
     perform: () => history.push(searchPath(searchQuery.query)),
   });
 
 export const navigateToDrafts = createAction({
   name: ({ t }) => t("Drafts"),
+  analyticsName: "Navigate to drafts",
   section: NavigationSection,
   icon: <EditIcon />,
   perform: () => history.push(draftsPath()),
@@ -68,6 +71,7 @@ export const navigateToDrafts = createAction({
 
 export const navigateToTemplates = createAction({
   name: ({ t }) => t("Templates"),
+  analyticsName: "Navigate to templates",
   section: NavigationSection,
   icon: <ShapesIcon />,
   perform: () => history.push(templatesPath()),
@@ -76,6 +80,7 @@ export const navigateToTemplates = createAction({
 
 export const navigateToArchive = createAction({
   name: ({ t }) => t("Archive"),
+  analyticsName: "Navigate to archive",
   section: NavigationSection,
   shortcut: ["g", "a"],
   icon: <ArchiveIcon />,
@@ -85,6 +90,7 @@ export const navigateToArchive = createAction({
 
 export const navigateToTrash = createAction({
   name: ({ t }) => t("Trash"),
+  analyticsName: "Navigate to trash",
   section: NavigationSection,
   icon: <TrashIcon />,
   perform: () => history.push(trashPath()),
@@ -93,6 +99,7 @@ export const navigateToTrash = createAction({
 
 export const navigateToSettings = createAction({
   name: ({ t }) => t("Settings"),
+  analyticsName: "Navigate to settings",
   section: NavigationSection,
   shortcut: ["g", "s"],
   icon: <SettingsIcon />,
@@ -103,6 +110,7 @@ export const navigateToSettings = createAction({
 
 export const navigateToProfileSettings = createAction({
   name: ({ t }) => t("Profile"),
+  analyticsName: "Navigate to profile settings",
   section: NavigationSection,
   iconInContextMenu: false,
   icon: <ProfileIcon />,
@@ -111,6 +119,7 @@ export const navigateToProfileSettings = createAction({
 
 export const navigateToAccountPreferences = createAction({
   name: ({ t }) => t("Preferences"),
+  analyticsName: "Navigate to account preferences",
   section: NavigationSection,
   iconInContextMenu: false,
   icon: <SettingsIcon />,
@@ -119,6 +128,7 @@ export const navigateToAccountPreferences = createAction({
 
 export const openAPIDocumentation = createAction({
   name: ({ t }) => t("API documentation"),
+  analyticsName: "Open API documentation",
   section: NavigationSection,
   iconInContextMenu: false,
   icon: <OpenIcon />,
@@ -127,6 +137,7 @@ export const openAPIDocumentation = createAction({
 
 export const openFeedbackUrl = createAction({
   name: ({ t }) => t("Send us feedback"),
+  analyticsName: "Open feedback",
   section: NavigationSection,
   iconInContextMenu: false,
   icon: <EmailIcon />,
@@ -135,12 +146,14 @@ export const openFeedbackUrl = createAction({
 
 export const openBugReportUrl = createAction({
   name: ({ t }) => t("Report a bug"),
+  analyticsName: "Open bug report",
   section: NavigationSection,
   perform: () => window.open(githubIssuesUrl()),
 });
 
 export const openChangelog = createAction({
   name: ({ t }) => t("Changelog"),
+  analyticsName: "Open changelog",
   section: NavigationSection,
   iconInContextMenu: false,
   icon: <OpenIcon />,
@@ -149,6 +162,7 @@ export const openChangelog = createAction({
 
 export const openKeyboardShortcuts = createAction({
   name: ({ t }) => t("Keyboard shortcuts"),
+  analyticsName: "Open keyboard shortcuts",
   section: NavigationSection,
   shortcut: ["?"],
   iconInContextMenu: false,
@@ -166,6 +180,7 @@ export const downloadApp = createAction({
     t("Download {{ platform }} app", {
       platform: isMac() ? "macOS" : "Windows",
     }),
+  analyticsName: "Download app",
   section: NavigationSection,
   iconInContextMenu: false,
   icon: <BrowserIcon />,
@@ -177,6 +192,7 @@ export const downloadApp = createAction({
 
 export const logout = createAction({
   name: ({ t }) => t("Log out"),
+  analyticsName: "Log out",
   section: NavigationSection,
   icon: <LogoutIcon />,
   perform: () => stores.auth.logout(),
diff --git a/app/actions/definitions/revisions.tsx b/app/actions/definitions/revisions.tsx
index ed41ffea7..93f3be098 100644
--- a/app/actions/definitions/revisions.tsx
+++ b/app/actions/definitions/revisions.tsx
@@ -10,6 +10,7 @@ import { documentHistoryUrl, matchDocumentHistory } from "~/utils/routeHelpers";
 
 export const restoreRevision = createAction({
   name: ({ t }) => t("Restore revision"),
+  analyticsName: "Restore revision",
   icon: <RestoreIcon />,
   section: RevisionSection,
   visible: ({ activeDocumentId, stores }) =>
@@ -50,6 +51,7 @@ export const restoreRevision = createAction({
 
 export const copyLinkToRevision = createAction({
   name: ({ t }) => t("Copy link"),
+  analyticsName: "Copy link to revision",
   icon: <LinkIcon />,
   section: RevisionSection,
   perform: async ({ activeDocumentId, stores, t }) => {
diff --git a/app/actions/definitions/settings.tsx b/app/actions/definitions/settings.tsx
index 9372b1b0e..5405c606f 100644
--- a/app/actions/definitions/settings.tsx
+++ b/app/actions/definitions/settings.tsx
@@ -7,6 +7,7 @@ import { SettingsSection } from "~/actions/sections";
 
 export const changeToDarkTheme = createAction({
   name: ({ t }) => t("Dark"),
+  analyticsName: "Change to dark theme",
   icon: <MoonIcon />,
   iconInContextMenu: false,
   keywords: "theme dark night",
@@ -17,6 +18,7 @@ export const changeToDarkTheme = createAction({
 
 export const changeToLightTheme = createAction({
   name: ({ t }) => t("Light"),
+  analyticsName: "Change to light theme",
   icon: <SunIcon />,
   iconInContextMenu: false,
   keywords: "theme light day",
@@ -27,6 +29,7 @@ export const changeToLightTheme = createAction({
 
 export const changeToSystemTheme = createAction({
   name: ({ t }) => t("System"),
+  analyticsName: "Change to system theme",
   icon: <BrowserIcon />,
   iconInContextMenu: false,
   keywords: "theme system default",
@@ -38,6 +41,7 @@ export const changeToSystemTheme = createAction({
 export const changeTheme = createAction({
   name: ({ t, isContextMenu }) =>
     isContextMenu ? t("Appearance") : t("Change theme"),
+  analyticsName: "Change theme",
   placeholder: ({ t }) => t("Change theme to"),
   icon: () =>
     stores.ui.resolvedTheme === "light" ? <SunIcon /> : <MoonIcon />,
diff --git a/app/actions/definitions/teams.tsx b/app/actions/definitions/teams.tsx
index b9334e421..f5bb08a91 100644
--- a/app/actions/definitions/teams.tsx
+++ b/app/actions/definitions/teams.tsx
@@ -14,6 +14,7 @@ export const createTeamsList = ({ stores }: { stores: RootStore }) => {
     stores.auth.availableTeams?.map((session) => ({
       id: `switch-${session.id}`,
       name: session.name,
+      analyticsName: "Switch workspace",
       section: TeamSection,
       keywords: "change switch workspace organization team",
       icon: () => (
@@ -38,6 +39,7 @@ export const createTeamsList = ({ stores }: { stores: RootStore }) => {
 export const switchTeam = createAction({
   name: ({ t }) => t("Switch workspace"),
   placeholder: ({ t }) => t("Select a workspace"),
+  analyticsName: "Switch workspace",
   keywords: "change switch workspace organization team",
   section: TeamSection,
   visible: ({ stores }) =>
@@ -47,6 +49,7 @@ export const switchTeam = createAction({
 
 export const createTeam = createAction({
   name: ({ t }) => `${t("New workspace")}…`,
+  analyticsName: "New workspace",
   keywords: "create change switch workspace organization team",
   section: TeamSection,
   icon: <PlusIcon />,
diff --git a/app/actions/definitions/users.tsx b/app/actions/definitions/users.tsx
index dbfd08b77..07ddcc276 100644
--- a/app/actions/definitions/users.tsx
+++ b/app/actions/definitions/users.tsx
@@ -7,6 +7,7 @@ import { UserSection } from "~/actions/sections";
 
 export const inviteUser = createAction({
   name: ({ t }) => `${t("Invite people")}…`,
+  analyticsName: "Invite people",
   icon: <PlusIcon />,
   keywords: "team member workspace user",
   section: UserSection,
diff --git a/app/actions/index.ts b/app/actions/index.ts
index 738022f71..a88a20a08 100644
--- a/app/actions/index.ts
+++ b/app/actions/index.ts
@@ -9,6 +9,7 @@ import {
   MenuItemButton,
   MenuItemWithChildren,
 } from "~/types";
+import Analytics from "~/utils/Analytics";
 
 function resolve<T>(value: any, context: ActionContext): T {
   return typeof value === "function" ? value(context) : value;
@@ -17,6 +18,21 @@ function resolve<T>(value: any, context: ActionContext): T {
 export function createAction(definition: Optional<Action, "id">): Action {
   return {
     ...definition,
+    perform: (context) => {
+      // We muse use the specific analytics name here as the action name is
+      // translated and potentially contains user strings.
+      if (definition.analyticsName) {
+        Analytics.track("perform_action", definition.analyticsName, {
+          context: context.isButton
+            ? "button"
+            : context.isCommandBar
+            ? "commandbar"
+            : "contextmenu",
+        });
+      }
+
+      return definition.perform?.(context);
+    },
     id: uuidv4(),
   };
 }
@@ -93,12 +109,13 @@ export function actionToKBar(
     {
       id: action.id,
       name: resolvedName,
+      analyticsName: action.analyticsName,
       section: resolvedSection,
       placeholder: resolvedPlaceholder,
       keywords: action.keywords ?? "",
       shortcut: action.shortcut || [],
       icon: resolvedIcon,
-      perform: action.perform ? () => action?.perform?.(context) : undefined,
+      perform: () => action.perform?.(context),
     },
     // @ts-expect-error ts-migrate(2769) FIXME: No overload matches this call.
   ].concat(children.map((child) => ({ ...child, parent: action.id })));
diff --git a/app/types.ts b/app/types.ts
index 9f12c805b..01261a47b 100644
--- a/app/types.ts
+++ b/app/types.ts
@@ -89,6 +89,7 @@ export type ActionContext = {
 export type Action = {
   type?: undefined;
   id: string;
+  analyticsName?: string;
   name: ((context: ActionContext) => string) | string;
   section: ((context: ActionContext) => string) | string;
   shortcut?: string[];
diff --git a/app/utils/Analytics.ts b/app/utils/Analytics.ts
new file mode 100644
index 000000000..8b07b5032
--- /dev/null
+++ b/app/utils/Analytics.ts
@@ -0,0 +1,26 @@
+/**
+ * Helper class to track events across various analytics integrations
+ */
+export default class Analytics {
+  /**
+   * Send an event to Analytics
+   *
+   * @param event The event name
+   * @param action The action name
+   */
+  public static track = (
+    event: string,
+    action: string,
+    metadata?: Record<string, string>
+  ) => {
+    // GA3
+    ga?.("send", "event", event, action);
+
+    // GA4
+    window.dataLayer?.push({
+      event,
+      action,
+      ...metadata,
+    });
+  };
+}