diff --git a/public/images/instagram.png b/public/images/instagram.png
new file mode 100644
index 000000000..9d8e3119f
Binary files /dev/null and b/public/images/instagram.png differ
diff --git a/shared/editor/embeds/Instagram.test.ts b/shared/editor/embeds/Instagram.test.ts
new file mode 100644
index 000000000..707b48ff7
--- /dev/null
+++ b/shared/editor/embeds/Instagram.test.ts
@@ -0,0 +1,27 @@
+import Instagram from "./Instagram";
+
+describe("Instagram", () => {
+  const match = Instagram.ENABLED[0];
+
+  test("to be enabled on post link", () => {
+    expect(
+      "https://www.instagram.com/p/CrL74G6Bxgw/?utm_source=ig_web_copy_link".match(
+        match
+      )
+    ).toBeTruthy();
+  });
+
+  test("to be enabled on reel link", () => {
+    expect(
+      "https://www.instagram.com/reel/Cxdyt_fMnwN/?utm_source=ig_web_copy_link".match(
+        match
+      )
+    ).toBeTruthy();
+  });
+
+  test("to not be enabled elsewhere", () => {
+    expect("https://www.instagram.com".match(match)).toBe(null);
+    expect("https://www.instagram.com/reel/".match(match)).toBe(null);
+    expect("https://www.instagram.com/p/".match(match)).toBe(null);
+  });
+});
diff --git a/shared/editor/embeds/Instagram.tsx b/shared/editor/embeds/Instagram.tsx
new file mode 100644
index 000000000..5c18401bc
--- /dev/null
+++ b/shared/editor/embeds/Instagram.tsx
@@ -0,0 +1,14 @@
+import * as React from "react";
+import Frame from "../components/Frame";
+import { EmbedProps as Props } from ".";
+
+function Instagram(props: Props) {
+  const { matches } = props.attrs;
+  return <Frame {...props} src={`${matches[0]}/embed`} title="Instagram" />;
+}
+
+Instagram.ENABLED = [
+  /^https?:\/\/www\.instagram\.com\/(p|reel)\/([\w-]+)(\/?utm_source=\w+)?/,
+];
+
+export default Instagram;
diff --git a/shared/editor/embeds/index.tsx b/shared/editor/embeds/index.tsx
index 6353111d0..96bc2d3ce 100644
--- a/shared/editor/embeds/index.tsx
+++ b/shared/editor/embeds/index.tsx
@@ -32,6 +32,7 @@ import GoogleSheets from "./GoogleSheets";
 import GoogleSlides from "./GoogleSlides";
 import Grist from "./Grist";
 import InVision from "./InVision";
+import Instagram from "./Instagram";
 import JSFiddle from "./JSFiddle";
 import Linkedin from "./Linkedin";
 import Loom from "./Loom";
@@ -285,6 +286,12 @@ const embeds: EmbedDescriptor[] = [
     icon: <Img src="/images/grist.png" alt="Grist" />,
     component: Grist,
   }),
+  new EmbedDescriptor({
+    title: "Instagram",
+    keywords: "post",
+    icon: <Img src="/images/instagram.png" alt="Instagram" />,
+    component: Instagram,
+  }),
   new EmbedDescriptor({
     title: "InVision",
     keywords: "design prototype",