diff --git a/server/app.test.js b/server/app.test.js
new file mode 100644
index 000000000..8c4b20d67
--- /dev/null
+++ b/server/app.test.js
@@ -0,0 +1,52 @@
+// @flow
+import TestServer from "fetch-test-server";
+import app from "./app";
+import { buildShare, buildDocument } from "./test/factories";
+import { flushdb } from "./test/support";
+
+const server = new TestServer(app.callback());
+
+beforeEach(() => flushdb());
+afterAll(() => server.close());
+
+describe("/share/:id", () => {
+  it("should return standard title in html when loading share", async () => {
+    const share = await buildShare({ published: false });
+
+    const res = await server.get(`/share/${share.id}`);
+    const body = await res.text();
+
+    expect(res.status).toEqual(200);
+    expect(body).toContain("<title>Outline</title>");
+  });
+
+  it("should return standard title in html when share does not exist", async () => {
+    const res = await server.get(`/share/junk`);
+    const body = await res.text();
+
+    expect(res.status).toEqual(200);
+    expect(body).toContain("<title>Outline</title>");
+  });
+
+  it("should return document title in html when loading published share", async () => {
+    const document = await buildDocument();
+    const share = await buildShare({ documentId: document.id });
+
+    const res = await server.get(`/share/${share.id}`);
+    const body = await res.text();
+
+    expect(res.status).toEqual(200);
+    expect(body).toContain(`<title>${document.title}</title>`);
+  });
+
+  it("should return document title in html when loading published share with nested doc route", async () => {
+    const document = await buildDocument();
+    const share = await buildShare({ documentId: document.id });
+
+    const res = await server.get(`/share/${share.id}/doc/test-Cl6g1AgPYn`);
+    const body = await res.text();
+
+    expect(res.status).toEqual(200);
+    expect(body).toContain(`<title>${document.title}</title>`);
+  });
+});
diff --git a/server/routes.js b/server/routes.js
index 8737cb77c..ee9e8958f 100644
--- a/server/routes.js
+++ b/server/routes.js
@@ -6,14 +6,17 @@ import Koa from "koa";
 import Router from "koa-router";
 import sendfile from "koa-sendfile";
 import serve from "koa-static";
+import isUUID from "validator/lib/isUUID";
 import { languages } from "../shared/i18n";
 import env from "./env";
 import apexRedirect from "./middlewares/apexRedirect";
+import Share from "./models/Share";
 import { opensearchResponse } from "./utils/opensearch";
 import prefetchTags from "./utils/prefetchTags";
 import { robotsResponse } from "./utils/robots";
 
 const isProduction = process.env.NODE_ENV === "production";
+const isTest = process.env.NODE_ENV === "test";
 const koa = new Koa();
 const router = new Router();
 const readFile = util.promisify(fs.readFile);
@@ -22,6 +25,9 @@ const readIndexFile = async (ctx) => {
   if (isProduction) {
     return readFile(path.join(__dirname, "../app/index.html"));
   }
+  if (isTest) {
+    return readFile(path.join(__dirname, "/static/index.html"));
+  }
 
   const middleware = ctx.devMiddleware;
   await new Promise((resolve) => middleware.waitUntilValid(resolve));
@@ -39,7 +45,7 @@ const readIndexFile = async (ctx) => {
   });
 };
 
-const renderApp = async (ctx, next) => {
+const renderApp = async (ctx, next, title = "Outline") => {
   if (ctx.request.path === "/realtime/") {
     return next();
   }
@@ -51,10 +57,34 @@ const renderApp = async (ctx, next) => {
   ctx.body = page
     .toString()
     .replace(/\/\/inject-env\/\//g, environment)
+    .replace(/\/\/inject-title\/\//g, title)
     .replace(/\/\/inject-prefetch\/\//g, prefetchTags)
     .replace(/\/\/inject-slack-app-id\/\//g, process.env.SLACK_APP_ID || "");
 };
 
+const renderShare = async (ctx, next) => {
+  const { shareId } = ctx.params;
+
+  // Find the share record if publicly published so that the document title
+  // can be be returned in the server-rendered HTML. This allows it to appear in
+  // unfurls with more reliablity
+  let share;
+
+  if (isUUID(shareId)) {
+    share = await Share.findOne({
+      where: {
+        id: shareId,
+        published: true,
+      },
+    });
+  }
+
+  // Allow shares to be embedded in iframes on other websites
+  ctx.remove("X-Frame-Options");
+
+  return renderApp(ctx, next, share ? share.document.title : undefined);
+};
+
 // serve static assets
 koa.use(
   serve(path.resolve(__dirname, "../../public"), {
@@ -105,10 +135,8 @@ router.get("/opensearch.xml", (ctx) => {
   ctx.body = opensearchResponse();
 });
 
-router.get("/share/*", (ctx, next) => {
-  ctx.remove("X-Frame-Options");
-  return renderApp(ctx, next);
-});
+router.get("/share/:shareId", renderShare);
+router.get("/share/:shareId/*", renderShare);
 
 // catch all for application
 router.get("*", renderApp);
diff --git a/server/static/index.html b/server/static/index.html
index d3fb9d153..5a3f6e542 100644
--- a/server/static/index.html
+++ b/server/static/index.html
@@ -1,7 +1,7 @@
 <!DOCTYPE html>
 <html lang="en">
   <head>
-    <title>Outline</title>
+    <title>//inject-title//</title>
     <meta name="theme-color" content="#FFF" />
     <meta name="slack-app-id" content="//inject-slack-app-id//" />
     <meta name="viewport" content="width=device-width, initial-scale=1.0" />
diff --git a/server/test/factories.js b/server/test/factories.js
index f4318d20a..576441dfc 100644
--- a/server/test/factories.js
+++ b/server/test/factories.js
@@ -26,6 +26,13 @@ export async function buildShare(overrides: Object = {}) {
     const user = await buildUser({ teamId: overrides.teamId });
     overrides.userId = user.id;
   }
+  if (!overrides.documentId) {
+    const document = await buildDocument({
+      createdById: overrides.userId,
+      teamId: overrides.teamId,
+    });
+    overrides.documentId = document.id;
+  }
 
   return Share.create({
     published: true,