diff --git a/.env.sample b/.env.sample
index 5b27a8e5d..27f6967bb 100644
--- a/.env.sample
+++ b/.env.sample
@@ -10,7 +10,7 @@ SECRET_KEY=F0E5AD933D7F6FD8F4DBB3E038C501C052DC0593C686D21ACB30AE205D2F634B
 PORT=3000
 REDIS_URL=redis://redis:6379
 URL=http://localhost:3000
-DEPLOYMENT=hosted
+DEPLOYMENT=self
 ENABLE_UPDATES=true
 DEBUG=sql,cache,presenters,events
 
diff --git a/server/pages/components/Layout.js b/server/pages/components/Layout.js
index 02c40de7a..d962aa409 100644
--- a/server/pages/components/Layout.js
+++ b/server/pages/components/Layout.js
@@ -6,6 +6,11 @@ import Analytics from '../../../shared/components/Analytics';
 import globalStyles from '../../../shared/styles/globals';
 import { color } from '../../../shared/styles/constants';
 
+export const title = 'Outline';
+export const description =
+  'Your team’s knowledge base - Team wiki, documentation, playbooks, onboarding & more…';
+export const screenshotUrl = `${process.env.URL}/screenshot.png`;
+
 type Props = {
   children?: React$Element<*>,
 };
@@ -17,16 +22,25 @@ export default function Layout({ children }: Props) {
     <html lang="en">
       <head>
         <Helmet>
-          <title>Outline</title>
+          <title>{title}</title>
           <meta charset="utf-8" />
           <meta name="viewport" content="width=device-width, initial-scale=1" />
           <meta name="referrer" content="origin" />
-          <meta
-            name="description"
-            content="Your team’s knowledge base - Team wiki, documentation, playbooks, onboarding & more…"
-          />
-          <meta name="og:site_name" content="Outline" />
+          <meta name="description" content={description} />
+
+          <meta name="og:site_name" content={title} />
           <meta name="og:type" content="website" />
+          <meta property="og:title" content={title} />
+          <meta property="og:description" content={description} />
+          <meta property="og:image" content={screenshotUrl} />
+
+          <meta name="twitter:card" content="summary_large_image" />
+          <meta name="twitter:domain" value="getoutline.com" />
+          <meta name="twitter:title" value={title} />
+          <meta name="twitter:description" value={description} />
+          <meta name="twitter:image" content={screenshotUrl} />
+          <meta name="twitter:url" value={process.env.URL} />
+
           <meta name="theme-color" content={color.primary} />
           <link
             rel="shortcut icon"
diff --git a/server/routes.js b/server/routes.js
index ece6031c4..86e968f0c 100644
--- a/server/routes.js
+++ b/server/routes.js
@@ -10,6 +10,7 @@ import serve from 'koa-static';
 import subdomainRedirect from './middlewares/subdomainRedirect';
 import renderpage from './utils/renderpage';
 import { slackAuth } from '../shared/utils/routeHelpers';
+import { robotsResponse } from './utils/robots';
 
 import Home from './pages/Home';
 import About from './pages/About';
@@ -81,6 +82,9 @@ router.get('/', async ctx => {
   }
 });
 
+// Other
+router.get('/robots.txt', ctx => (ctx.body = robotsResponse(ctx)));
+
 // catch all for react app
 router.get('*', async ctx => {
   await renderapp(ctx);
diff --git a/server/utils/robots.js b/server/utils/robots.js
new file mode 100644
index 000000000..f7e08c8ee
--- /dev/null
+++ b/server/utils/robots.js
@@ -0,0 +1,9 @@
+// @flow
+import { type Context } from 'koa';
+
+const DISALLOW_ROBOTS = `User-agent: *
+Disallow: /`;
+
+export const robotsResponse = (ctx: Context): ?string => {
+  if (ctx.headers.host.indexOf('getoutline.com') < 0) return DISALLOW_ROBOTS;
+};
